Child Abuse Ad With Secret Message for Kids Is Getting High Praise -- There's Only One Problem

Child Abuse Ad With Secret Message for Kids Is Getting High Praise -- There's Only One Problem

It's a brilliant idea. The Aid to Children and Adolescents at Risk Foundation (ANAR) created anti-abuse ads with secret messages just for kids. The giant posters show a photo of a child's face. From an adult-sized person's perspective, the message reads "Sometimes, child abuse is only visible to the child suffering it." But if you're a kid (or the size of a kid), the child's face in the photos is bruised, and the message reads, "If somebody hurts you, phone us and we’ll help you," with that number. The signs have a "lenticular" top layer visible only from certain levels.