Friday, May 20, 2011

“Retire Ronald McDonald” campaign a no-go with the Happy Meal maker

“Retire Ronald McDonald” campaign a no-go with the Happy Meal maker

Organized by the nonprofit regulatory body Corporate Accountability International, the campaign targeted at McDonald’s marketing techniques, especially the use of Happy Meal toys, and the clown Ronald, is supported by groups like the Chicago Hispanic Health Coalition, the American Academy of Child and Adolescent Psychiatry as well as by well-known nutritionists and doctors like Andrew Weil, a doctor and director of the Arizona Center for Integrative Medicine.

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