Pamper Yourself For Child Abuse Day!

I just came across a rather interesting press release, where some wonderful people are going to donate their time and skills to a worthy cause and according to the headline, they need your help.

Hair Salon Needs Your Help Fighting Child Abuse

And I totally applaud part of their efforts, as here we have a small business who simply wants to give back to the community in which they live and work, as you can see in the subheading.

Shapers Salon and Day Spa Will Donate Friday’s Proceeds

And if more people learned from their example the world would be a better place. Right?

Here lies the problem. Check out the first paragraph of this short article.

SAGINAW, Mich. -- Thousands of children are beaten and abused in Mid-Michigan.

Unbelievable. I imagine this was written by someone who got sucked into Wednesdays Child or some other in depth report. Check out the second paragraph.

You may feel a bit helpless, but there is something you can do.

And although I agree that there is something that we all can do, like help the family or something, and I've come across tons of articles with all kinds of suggestions of what to do and how to handle it, but I gotta admit, this is a new one on me.

See folks, what this really is, is a situation of somebody who fell for all the child abuse propaganda and trying to regurgitate it into a marketing strategy, as you can see from the rest of the article.

This Friday -- Shapers Salon and Day Spa, 685 N Center Rd, Saginaw -- will donate all proceeds to the Child Abuse and Neglect Council of Saginaw County.

Money from any haircut, pedicure or massage goes to the CAN Council to help fight child abuse locally.

Contact Shapers Salon and Day Spa for an appointment at 989-793-3771.

Here we have the perfect opportunity for the System Sucks to be able to pamper themselves and give to the child protective industry at the same time!

Brilliant!

Advertising and for a cause like child abuse prevention, which the author of this press release obviously learned about from watching too much TV, but it's still good, not to mention they can use it all as a tax write off at the end of the year.

But what a marketing strategy. Think about it, they're liable to get a few new customers out of the deal. They got a free ad in a newspaper, hell they even made Legally Kidnapped! People who go somewhere and have a good experience tend to go back. All they have to do is give everybody who walks in that door a good experience then they're golden. And we all know what a socio-emotional hotspot the thought of child abuse is these days. If they can create perception that they are good people who care about CHILDREN, that's got to suck a few new paying bodies in.

So here's what I propose. I say we make this a national event, where all the spas and hair salon's and barber shops and massage parlors etc get together and donate all of their proceeds to the Child Protective Industry. We'll call it...

Pamper yourself for child abuse day.

And then the System Sucks have a brand new way of giving and getting and "caring about the children" at the same time.